Frost one day, sunny and 85 the next? Welcome to the Blue Ridge
Mountains in May!
I have to apologize for the delay in this issue as I've been working
very hard to get my new product up and running. So much to do, so
much to do. Did I say, 'so much to do' yet?
If you are interested in this exciting product, look for an email from
me soon. I'll be offering my faithful subscribers an exclusive offer
that the general public will not get! :-)
Enjoy today's issue and as always, send me your comments and let me
know what topics you would like to see in future issues. Or maybe you just
want to send a note to say "I love the e-letter, Dave!". I like those too :-)
mailto:david@6figuremarketing.com?subject=Eletter_comments
Best Regards,
Dave Lovelace
Today's Issue ~
1. Smart Marketing Resource -> "Free Google Webinar"
2. From The Editor -> "3 Keys to Building Your (Online)
Business"
3. Free Report -> Paul Barrs Audio Training Series
4. Guest Article -> "10
Essential Steps to A Successful Email Marketing Campaign"
5. Limited Offer -> Want to get this amazing product FREE?
SMART MARKETING RESOURCE
FREE GOOGLE TRAINING WEBINAR
What's a webinar? Picture this ... you sitting at your computer, watching a PowerPoint presentation, visiting websites and listening to an expert present their material to you -- just like attending a live seminar -- but all this is
streamed live over the internet (ZERO long distance charges) while you sit in your track pants sipping a cold iced tea.
On May 25th & 27th, Jason Potash has teamed up with two of the top Google AdWords experts in the country -- Don Crowther and Perry Marshall.
Next week, they are going to sit down and share with you the exact same guarded secrets, behind-the-scenes techniques and advanced tactics that they use to generate millions of dollars in sales and hundreds of thousands of leads each
year using nothin' but Google AdWords!
Missed Last Month's Webcast with Frank Kern? Learn how Frank earns thousands with 'crappy little websites' with little to no
effort and pays for his/hers BMWs on autopilot. Discover his 'Underachiever
Method' system when you click here
to listen to the recorded webcast free!
FROM THE EDITOR
You have permission to publish this article electronically or in print, free of
charge, as long as the resource bylines are included. A courtesy copy of your
publication would be appreciated. See link in Side Bar at end of article to get
a formatted copy for your use.
Want to know the secret to effectively building a successful online business?
I'm afraid the answer may not be what you're expecting.
Take this simple pop quiz. (I know, I haven't given you time to study yet. But I
think you'll pass the test anyway).
If you want to build a structurally sound home, you must first do what?
If you said, "Lay a solid foundation". Then congratulations. You've passed! :-)
Building your online business is no different. The secret is not new. Just
follow these 3 keys:
1.--> Learn
2.--> Take Action
3.--> Adapt
1. Learn
Educate yourself. But don't re-invent the wheel. Model your business after
the blueprints that are already proven. There are systems in place. Follow
them! But MOST importantly ...
2. Take Action!
Lack of this step is the single greatest contributor to failure! Educate yourself
on the proven systems, then put them into Action. But remember this .. it
doesn't matter that it's not perfect. It's not going to be. Just the fact that you
did 'something' will motivate you and the momentum will come. If you know
what you need to do, then "Just Do It".
3. Adapt
Change is around us all the time. Stay informed. It's just as important to know
what Doesn't work as what Does!
Realize that it doesn't come without hard work, desire, patience, perseverance
(belief in yourself) - and lots of A-C-T-I-O-N. Did I say that already?
Now here's what to do from here. Take keys and insert into business ignition.
Crank and don't look back.
Enjoy the ride!
-------------------------------------------------------
Discover How To Build Your Own Internet S uccess Story With NO
Prior Sales, Marketing, or Business Experience in 90 Days! Click
for details: http://www.CompleteInternetMarketingGuide.com.
Dave
Lovelace is publisher of 6 Figure Marketing Tips (Audio) E-letter.
Subscribe Here: http://www.6figuremarketing.com/subscribe.html
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Paul Barrs Home Business Mastery Audio Training You can get this audio training 24/7. Topic changes often, so check back often.
Be sure to bookmark the page. Check out this week's topic below:
Developing and executing a successful e-mail marketing
campaign is becoming more challenging. The SPAM problem
isn't improving and laws are tightening their grip on
e-mail marketing.
So, you need to carefully develop your e-mail marketing
campaign with great care.
Here are 10 steps you can use to develop a successful
e-mail marketing campaign:
Step #1 - Define the purpose of your e-mail campaign
Whilst this step may seem pretty obvious, you will be
surprised at how many e-mail marketing campaigns are
carried out without a clear purpose or goal.
This is especially prevalent with online newsletters or
e-zines - many don't provide the reader any valuable or
useful information.
So, start your e-mail campaign right - by first defining a
clear purpose or goal.
Step #2 - Develop a clear call to action
A call to action is a specific set of instruction(s)
contained within the e-mail with the sole purpose of
leading the reader to take a specific action.
Here's an example of a call to action:
"Click here to download your f~ree Special Report"
With the introduction of the CAN-SPAM act and advancement
in SPAM filter technology, it is difficult enough these
days to get your e-mail pass SPAM filters, yet alone opened
and finally read.
It would be a sheer waste of time for both your reader and
yourself if you didn't create a clear call to action in
your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in the From: field rather than your
company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The
"open rate" is the percentage of e-mails opened against
e-mails successfully delivered), because recipients will
more likely open and read e-mails from people they
recognize.
Personalization will also reduce the probability of the
e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to
open and read, you need to develop an interesting subject
line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your
e-mail will not get opened and your e-mail campaign will
fail miserably.
And remember not exceed 40 characters when developing your
subject line.
Step #5 - Remind your subscribers where and when they
opted-in
If you do not e-mail your subscribers very often, say once
every fortnight, it would be good to remind them where and
when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out
of Mind" bears much truth.
Don't expect your subscribers to remember where and when
they opted-in to receive information from you if you're not
in frequent contact with them.
If they can't recall when they opted-in to your list and
you fail remind them - don't be surprised if they scream
"SPAM"!
Step #6 - Provide an unsubscribe link
In e-mail marketing, you should never ever hold anyone
hostage.
You'd rather settle for happy unsubscribers than angry
subscribers, right?
So, provide your readers with an easy and convenient method
to unsubscribe.
They'll sleep more soundly at night and so will you.
Step # 7 - Check and test your e-mail
You've spent a great deal of time crafting your e-mail.
So it is a good practice to check through your e-mail to
make sure you do not overlook the following:
1) Spell check your e-mail
2) SPAM check your e-mail
3) Test all e-mail links
4) Double-check mail merge codes (if any)
e.g. $firstname$ vs. {FIRSTNAME} (especially if you're
sending out the same e-mail
using different autoresponder software)
Step #8 - Use fixed-pitch font and proper formatting
Use a fixed-pitch font like Courier and perform a hard
carriage return at the end of each line at 60 characters to
avoid formatting problems.
Step #9 - Track all e-mail links
This is an often over-looked step. Tracking your e-mail
links will allow you to gain valuable insights and discover
what works and what doesn't.
Use the tracking information to refine your future e-mail
marketing campaigns.
Step #10 - KISS (Keep It Simple and Short)
Lastly, keep your e-mails simple and short.
The more e-mail content you create, the higher the chance
of triggering the SPAM filters.
If possible, use e-mail marketing to Pre-Sell, not Sell.
Follow these 10 steps in your next e-mail marketing
campaign and watch your campaign results skyrocket!
-----------------------------------------------------
Fabian Lim is a Management & Internet Marketing Consultant. He helps
organizations and individuals succeed online. He is also editor and publisher
of "BizSuccess Tips", a No Hype, No B.S. internet marketing newsletter.
Visit his website at http://www.BizSuccessOnline.com
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